77pk Privacy
Policy — How We
Protect Your Data

1 Introduction

This Privacy Policy sets out how 77pk collects, processes, stores, protects, and shares the personal data of individuals who use the 77pk online casino and sports betting platform. It applies to all 77pk users, including registered account holders, visitors to the 77pk website, and individuals who interact with 77pk's customer support services.

Privacy at 77pk is not treated as a compliance formality. Pakistani players entrust us with sensitive personal and financial information when they register an account, make a deposit via JazzCash or EasyPaisa, or undergo identity verification. That trust imposes a real obligation, and this Policy is our transparent account of how we honour it.

This Privacy Policy should be read alongside 77pk's Terms & Conditions and Responsible Gaming Policy. In the event of any inconsistency between this Policy and those documents on matters of data privacy, this Privacy Policy shall prevail.

2 Who We Are

77pk is the operator of the online gaming platform accessible at 77pk.bid, providing casino games, live dealer tables, sports betting, dice, fishing games, and slot titles to players, with a primary focus on the Pakistani market. 77pk operates under an international gaming licence and is subject to the data handling requirements of that licence framework.

For the purposes of this Privacy Policy, 77pk is the data controller in respect of personal data collected through the 77pk platform. This means that 77pk determines the purposes and means of processing your personal data.

If you have any questions about how 77pk handles your data, you may contact our team at any time via live chat from within your account, or by writing to us at the email address provided in Section 16 of this Policy.

3 Personal Data We Collect

77pk collects the following categories of personal data from players and website visitors:

3.1 Identity Data

• Full legal name as appearing on government-issued identification
• Date of birth (for age verification — 77pk is strictly 21+ only)
• CNIC (Computerised National Identity Card) number and copies, where required for KYC verification
• Passport number and copies, where provided as an alternative identity document
• Selfie or live photograph, where required for enhanced identity verification

3.2 Contact Data

• Pakistani mobile number (Jazz, Zong, Telenor, Ufone, or Warid)
• Email address, where provided at registration
• City and province of residence (e.g., Karachi, Lahore, Islamabad, Faisalabad)

3.3 Financial Data

• JazzCash or EasyPaisa account numbers linked to deposit and withdrawal transactions
• Bank account details (HBL, UBL, MCB, Meezan Bank, or other Pakistani banks) where used for transfer deposits or withdrawals
• Transaction history including deposit amounts, withdrawal amounts, dates, and reference numbers — all in PKR
• Source of funds documentation, where requested in compliance with AML obligations

3.4 Gaming & Betting Data

• Game session records including titles played, stakes placed, outcomes, and session durations
• Sports betting records including markets wagered, bet amounts, odds accepted, and settlement outcomes
• Bonus and promotion records including offers claimed, wagering progress, and expiry dates
• VIP loyalty tier status and Loyalty Point accumulation history

3.5 Technical & Usage Data

• IP address at time of login and during active sessions
• Device type, operating system, and browser information
• Login timestamps and session duration records
• Geographic location data derived from IP address (not GPS)
• Platform navigation patterns and feature usage data

4 How We Collect Your Data

77pk collects personal data through the following methods:

4.1 Directly from You

The majority of personal data held by 77pk is provided directly by players during the account registration process, identity verification steps, payment transactions, customer support interactions, and responses to responsible gaming tools such as deposit limit settings or self-exclusion requests.

4.2 Automatically Through Platform Use

When you log in to your 77pk account, browse the game lobby, place a bet, or navigate the platform, certain technical data is collected automatically by our systems. This includes your IP address, device identifiers, browser type, session timestamps, and navigation patterns. This data collection is necessary for platform security, fraud prevention, and performance monitoring.

4.3 From Third-Party Identity Verification Services

Where 77pk engages third-party KYC (Know Your Customer) and AML (Anti-Money Laundering) verification providers to verify your identity or conduct enhanced due diligence, those providers may return verification outcomes and associated data to 77pk as part of the verification process.

4.4 From Payment Processors

When you make a deposit or request a withdrawal via JazzCash, EasyPaisa, or a Pakistani bank transfer, the relevant payment processor communicates transaction confirmation data to 77pk to enable accurate crediting and withdrawal processing of your PKR account balance.

5 How We Use Your Personal Data

77pk uses your personal data for the following purposes:

• Account creation and management — to register, maintain, and administer your 77pk player account.
• Age and identity verification — to confirm that you are 21 years of age or older, as required by our international gaming licence and responsible gaming obligations.
• Payment processing — to process deposits from and withdrawals to your JazzCash, EasyPaisa, or Pakistani bank account in PKR.
• Game provision and sports betting — to deliver casino games, live dealer tables, cricket betting markets, dice games, fishing titles, and slot games to your account.
• Bonus and promotion administration — to track and administer 77pk bonus claims, wagering requirement progress, and loyalty point accumulation.
• Responsible gaming compliance — to monitor gaming patterns for indicators of problem gambling behaviour and to administer self-exclusion, deposit limits, and session controls where applicable.
• Customer support — to respond to your queries, complaints, and requests submitted via live chat or email.
• Security and fraud prevention — to identify, investigate, and prevent fraudulent activity, account takeover attempts, money laundering, and other prohibited conduct on the 77pk platform.
• Regulatory compliance — to meet our obligations under our international gaming licence, including record-keeping, AML reporting, and cooperation with regulatory authorities.
• Platform improvement — to analyse aggregated usage patterns and improve the performance, features, and user experience of the 77pk platform for Pakistani players.

6 Legal Basis for Processing

77pk processes your personal data on one or more of the following legal bases depending on the specific processing activity:

• Contractual necessity — processing required to perform our obligations under the account agreement with you, including account management, game provision, and payment processing.
• Legal obligation — processing required to comply with applicable laws and the requirements of our international gaming licence, including KYC identity verification, AML record-keeping, and responsible gaming compliance.
• Legitimate interests — processing carried out for 77pk's legitimate business interests, including fraud prevention, platform security, and aggregated analytics, where such interests are not overridden by your privacy rights.
• Consent — where we rely on your freely given, specific, and informed consent for a particular processing activity (such as optional marketing communications), you retain the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7 Sharing Your Personal Data

77pk does not sell, rent, or trade your personal data to third parties for their independent commercial purposes. We may share your personal data with the following categories of recipient, strictly on a need-to-know basis and only to the extent necessary:

7.1 Payment Service Providers

JazzCash, EasyPaisa, HBL, UBL, MCB, Meezan Bank, and Raast / 1LINK, as necessary to process deposits and withdrawals from your 77pk PKR account balance.

7.2 Identity Verification Providers

Third-party KYC and AML verification service providers engaged by 77pk to perform identity checks, age verification, and enhanced due diligence as required under our international gaming licence obligations.

7.3 Game Content Providers

Where necessary for the operation of specific game titles or live dealer streams, limited technical data may be shared with certified game content providers who operate those titles under agreements that require them to maintain equivalent data protection standards.

7.4 Regulatory and Law Enforcement Authorities

Where required by our international gaming licence, by applicable law, or by a valid legal order from a competent authority, 77pk may be required to disclose personal data to gaming regulators, financial intelligence units, or law enforcement bodies. We will always seek to notify affected players of such disclosures where we are legally permitted to do so.

7.5 Professional Advisors

Legal counsel, auditors, and other professional advisors retained by 77pk may access personal data on a confidential basis where necessary for the provision of their professional services to 77pk.

8 International Data Transfers

As an internationally licensed gaming platform, 77pk operates with infrastructure and service providers that may be located in jurisdictions outside Pakistan. Where your personal data is transferred to a country that may not have data protection laws equivalent to those in your jurisdiction, 77pk ensures that appropriate safeguards are in place before any such transfer is made. These safeguards include contractual clauses with recipients that impose equivalent data protection obligations, and selection of processors operating within internationally recognised privacy frameworks.

If you have questions about the safeguards applicable to any specific international data transfer conducted by 77pk, you may contact our support team using the details in Section 16 below.

9 Cookies & Tracking Technologies

The 77pk platform uses cookies and similar tracking technologies to enable the proper functioning of the site, remember your session state, and gather aggregated analytics about platform usage. The following categories of cookies are used:

• Essential Cookies: Required for the 77pk platform to function correctly. These include session authentication cookies that keep you logged in to your account during an active session. These cannot be disabled without preventing platform use.
• Security Cookies: Used to identify and prevent fraudulent login attempts, detect anomalous session behaviour, and protect your 77pk account from unauthorised access.
• Analytics Cookies: Used to collect anonymised, aggregated data on how players navigate and use the 77pk platform, enabling us to identify areas for improvement without identifying individual users.
• Preference Cookies: Used to remember your language preference, display settings, and other personalisation choices on the 77pk platform.

You can manage cookie preferences through your browser settings. Please note that disabling essential cookies will prevent you from accessing your 77pk account.

10 Data Security

77pk implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:

• 256-bit SSL Encryption: All data transmitted between your device and the 77pk platform is encrypted using 256-bit SSL — the same standard used by international financial institutions and government portals.
• Access Controls: Access to personal data held by 77pk is restricted to personnel who require it for their specific job function, and is subject to role-based access controls and authentication requirements.
• Login Security: The 77pk login system includes anomaly detection, brute-force lockout after five consecutive failed attempts, optional SMS two-factor authentication, and configurable session timeout.
• Infrastructure Security: 77pk's hosting infrastructure is subject to regular security assessments, penetration testing, and monitoring for intrusion or unauthorised access attempts.
• Breach Response: In the event of a data security breach that is likely to result in a risk to your rights, 77pk maintains documented incident response procedures and will notify affected players and relevant authorities within the timeframes required by our international gaming licence obligations.

11 Data Retention Periods

77pk retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or for the minimum period required by applicable law and our international gaming licence obligations. The following general retention principles apply:

• Active account data is retained for the duration of your 77pk account and for a minimum period of five (5) years following account closure, in compliance with AML and gaming licence record-keeping requirements.
• Financial transaction records are retained for a minimum of five (5) years from the date of the transaction, consistent with AML regulatory requirements applicable to international gaming operators.
• Identity verification records (KYC documents) are retained for a minimum of five (5) years from the date of submission or from the date of account closure, whichever is later.
• Customer support communications are retained for a period of two (2) years from the date of the last interaction, to enable resolution of any subsequent disputes or complaints.
• Technical and usage data collected for security and analytics purposes is retained for a period of twelve (12) months from collection, after which it is deleted or irreversibly anonymised.

Upon expiry of the applicable retention period, personal data is securely deleted using industry-standard data destruction methods, or irreversibly anonymised such that it can no longer be associated with any identifiable individual.

12 Your Privacy Rights

Subject to applicable law and certain limitations that arise from our legal obligations as an internationally licensed gaming operator, you have the following rights in respect of your personal data held by 77pk:

• Right of Access: You have the right to request a copy of the personal data that 77pk holds about you, along with information about how it is being processed.
• Right to Rectification: You have the right to request that inaccurate personal data we hold about you is corrected without undue delay.
• Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal data. This right is subject to limitations where retention is required by law or for the exercise or defence of legal claims.
• Right to Restriction: In certain circumstances, you have the right to request that the processing of your personal data is temporarily restricted while a query or complaint is being investigated.
• Right to Object: Where 77pk processes your personal data on the basis of legitimate interests, you have the right to object to that processing. We will cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Data Portability: Where processing is carried out by automated means on the basis of your consent or contractual necessity, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact 77pk's support team via live chat from within your account, or by email using the contact details in Section 16. We will respond to all valid rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it.

13 Children's Privacy — Strict 21+ Policy

The 77pk platform is strictly intended for adults aged 21 years and above. 77pk does not knowingly collect personal data from individuals under the age of 21. The age verification step during 77pk account registration is specifically designed to prevent access by underage individuals.

If 77pk becomes aware that personal data has been collected from an individual who is under 21 years of age, we will take immediate steps to close the relevant account, delete the associated personal data to the extent not required to be retained under applicable regulatory obligations, and return any deposits (net of applicable processing costs) to the originating payment method.

If you are a parent or guardian and believe that a minor in your care has registered or attempted to register a 77pk account, please contact us immediately using the contact details in Section 16 below.

14 Third-Party Platforms & Links

The 77pk platform does not include links to third-party websites for commercial or advertising purposes. All navigation within the 77pk platform remains within the 77pk domain and its directly operated game content. This Privacy Policy applies solely to personal data collected through the 77pk platform operated at 77pk.bid and does not extend to the practices of any third-party payment processors, identity verification services, or game content providers beyond the data processing agreements 77pk maintains with them.

If you choose to interact with third-party services outside the 77pk platform — for example, accessing your JazzCash or EasyPaisa app to initiate a deposit — the privacy practices of those services are governed by their own privacy policies, over which 77pk has no control or responsibility.

15 Updates to This Privacy Policy

77pk reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, legal or regulatory requirements, or platform features. When material changes are made, we will notify registered players by displaying a prominent notification on the 77pk platform and, where practical, by sending a notification to your registered Pakistani mobile number, with a minimum advance notice period of 14 calendar days before changes take effect.

The effective date displayed at the top of this Policy reflects the date on which the most recent version came into force. We encourage you to review this Privacy Policy periodically to stay informed of how 77pk protects your data. Your continued use of the 77pk platform following the effective date of any updated Privacy Policy constitutes your acceptance of the updated terms.

16 Contact Us — Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77pk handles your personal data, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week, directly from your logged-in 77pk account dashboard. This is the fastest channel for privacy-related queries.
• Email: [email protected] (plain text — not clickable; response within 48 hours on business days)

When contacting us about a data privacy matter, please mark your inquiry as "Privacy Request" to ensure it is routed to the appropriate team and handled with priority. We will acknowledge receipt of all written privacy requests within 5 business days and provide a substantive response within 30 calendar days, subject to the identity verification requirements described in Section 12.